For my final assignment I decided to rebrand Mad Decent, a record label started by Diplo. My concept was to create a mark that encompasses its BIG attitude and wavy personality with the technological music it’s artist produces. Along with this new mark, I designed 3 brand stand points: Concert visuals, Apparel, and an event poster. The style of these pieces will incorporate the mark and create and cohesive look to provide a level of significance while remaining contemporary to the Philadelphia and Los Angeles Lifestyle. Words to kept in mind while designing are: Wavy, bold, human, Lifestyle, technology, and loud.
Block Party Event Poster
Apperal
Concert Visuals
